Remember when Monopoly was a board game? Nowadays it’s a game you play at McDonald’s, or in the case of Minnesota, the state lottery. At least you win actual money.

They’re utilizing Mr. Monopoly’s iconic, white mustache to promote the scratchers.

In a TV commercial spot, “[t]he white handlebar mustache usually seen on Mr. Monopoly finds its way onto game players growing their moneystaches.” In this case it’s a young blond woman growing a huge white stache.

They also have the mustache stuck onto mirrors in bars and restaurants.

[Via MediaPost]