Bigotes.mx, the mother load of Mexican mustaches, is a celebration of el gran bigote for Mexico’s upcoming bicentennial on September 16th. That’s 200 years of serving tequila to US minors who would otherwise have to wait till 21 años before they’d be permitted to drink.

People upload their mustaches, users vote, and the top 20 contestants get a free trip to celebrate the bicentennial festivities held in Tequila, Jalisco, Mexico, (there’s a town called Tequila!) and they get their photo on the world’s biggest bottle of Tequila. I tried reading the terms and conditions in Spanish but couldn’t figure out if you have to be a Mexican citizen to be eligible. Either way, it doesn’t hurt to submit your stache. ¡Oralé!

This isn’t the first time they’ve used mustaches to market products.

[Jose Cuervo Challenges Mexicans to Grow Bicentennial Mustaches via AdAge]