Meet Daniel Yates, CEO of OPOWER, a startup company in Arlington, Virginia trying to change the way we use power by providing Energy Efficiency and Smart Grid applications that let you see the way you use your power.

About his mustache he said he grew it as a gag, but now he likes it. This is a common trend amongst mustache dabblers. Once you grow one, you can’t go back.

OPOWER even has a contest every year called Cinco de Mustache.

Dan was probably inspired to grow a mustache on his 27,000 mile DRIVE from ALASKA to ARGENTINA. No doubt he saw into some Gouchos on the Pampas with some serious bigotes.