This past weekend, I celebrated my birthday. Yet, what was put together as a celebration of my entrance into this world years ago, came more as an exaltation of the regal hair that rests atop my lip. Instead of receiving the normal tomfoolery of itunes cards and straight cash, I came into more unique tailored gifts, such as mustache comb and wax, topped off with the find of the year: The Milk Mustache Book.

In reality, it is the perfect gift as it may be given to both the mustachioed and also to the less fortunate forced to wander through daily life with a naked upper lip. Those with mustaches may compare their hairy masterpieces with the lactose-based imitations of celebrities (all the while holding their heads high in glory), and those lacking a furry companion may bring the book into their lives as a beacon of hope as to what may be.

Oh yea, and you can read about the advertising campaign too.

New Orleans Saints star Reggie Bush, after having won the Super Bowl, is now featured in a milk mustache commercial. Milk mustaches may be fake but they’re delicious. More so if you have a real mustache underneath.