Ladies and Gentlemen, I present you with the mustachioed Tom LaBrie of LaBrie’s Sleep Center. He hails from my hometown, Sacramento, not too far from where I grew up. It’s too bad I’m too young to remember these amazing TV commercials where he sells waterbeds. Perhaps they aired after my bedtime.

Maybe you’re going through a divorce or just happen to like the free life, if you’re thinking about a waterbed, come see us. We have a bed for all budgets.

I don’t think you can find an example of anything more 70′s: The sexual overtones, the mustache. The long hair despite a receding hairline. The purple polyester shirt with tapered collar. And then there’s the room: the waterbed. The wood paneling. The (fake?) plants.

Apparently the place is still around and has a website (LaBries.com) that’s about outdated as these commercials.

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In the comments one reader wrote:

Tom sponsored midnight movies called ‘Night Comfort Theater’ on channel 40. He was a coked up hustler from Massachusetts that was as lairy as they come. His website is still up but the store is gone.

I thought the accent was a little strange. They don’t talk like that in Sactown, that’s for sure.